Root7 is privately owned holding company for the Laughton Family. We develop companies, websites and create automated sales channels for companies we partly or fully own.
The Water Cooler Company top of Google
December 10th, 2009
We are proud to announce that The Water Cooler Company is top of Google for the key phrase “water cooler” – when searched within the UK.
For a high definition version – The Water Cooler Company is Number One
Big Removals Website launched
June 28th, 2009
Root7 is pleased to announce the beta launch of our latest website which fits into the company structure alongside www.manandvans.com.
Man and Vans has been involved in larger scale house and office moves for many years but felt that their existing website failed to provide sufficient information and services for these customers.
This dedicated site serves as an alternative front end to the existing business.
Home Water Coolers Logo launched
June 5th, 2009
Root7 are pleased to announce that the Home Water Coolers website is in beta testing and the logo for the site has been launched after development.
For more information on the site please call us on 0845 500 4455.
Water Cooler Google Search
June 3rd, 2009
Root7 is proud to announce that we have achieved four positions on the higher level front page for the Google.co.uk search “water cooler”. After seven years we are increasingly seeing a strong return on investment for our online strategy.
Both core companies – The Water Delivery Company and The Water Cooler Company – are now returning strong results in both the natural and organic search areas of google. ”Click through returns in new Google product areas such as Google Base and Google Local Business are increasingly delivering us strong value in terms of clicks and sales”, commented owner Robert Laughton, “Our next target is sitelinks in specific product categories within the general water cooler industry online search. We have achieved our greatest returns in google search categories where we have sitelinks – for example forthe search term aerogarden with www.aerogarden.org.uk and the term wish lantern for www.wishlantern.co.uk.”
For more information on our water cooler offering and the growing number of product specific websites we are launching in the water cooler category please email us at contact@root7.com
Wish Lantern USA integrates Google Shopping cart
May 16th, 2009
Root7 are pleased to announce the next stage of development of the Wish Lantern USA website – www.wishlantern.com. With a company launch date set for 12th June 2009 the final website integration with Google Checkouts shopping cart facility was released from testing on Saturday 16th May.
The shopping cart facility fully supports the more complex requirements of shipping costs in the United States and also allows greater integration with Google Analytics for conversion/revenue data collection
The main purchasing webpage for Wish Lanterns in the USA is now fully operational and taking orders in advance of the company launch date.
Wish Lantern USA Beta launch
May 9th, 2009
Wish Lantern USA – www.wishlantern.com - is being beta tested at the moment for a full launch at the start of June 2009.
The website features all the features that have made Wish Lantern in the UK such a success and further integration of Google Checkout with third party fulfillment software means that offline processing time has been cut in half since we first launched Wish Lantern in the UK.
The site again features a heavily targeted blog site giving customers a significant volume of information that would otherwise be impossible to present on the main website.
Wish Lantern USA aims to be the leading supplier of Sky Lanterns, Wish Lanterns and Chinese lanterns by June 2010. For any questions or queries regarding our product or service please email contact@wishlantern.com.
Root7 launch Drinking Water Fountains
May 6th, 2009
Root7′s rapid launch team launched a new website on behalf of Drinking Water Fountains – www.drinkingwaterfountains.co.uk – on 5th May 2009.
Established by two major bottleless water cooler companies in the UK – www.thewatercoolercompany.com and www.connectpurewater.co.uk - the site is the UK’s first dedicated resource for companies looking to the provision of drinking water fountains. Focused towards a wide range of industry sectors, the website will offer specific solutions to the differing water provision needs that different sectors have.
The website should be fully operational by May 2009 and will be backed by a custom developed email marketing proposition.
For more information on Root7 please email contact@root7.com and to contact DrinkingWaterFountains.co.uk either email contact@drinkingwaterfountains.co.uk or call 0845 500 4455.
Root7 add more detail to main website
May 3rd, 2009
Now that the vast majority of our current development work on our main websites we decided to do a little bit of housekeeping on our own site to give clients a better idea on the history, focus and future plans for our main sites.
We have added sub pages for all the main active sites and added more detail on the front page – our live person function was also integrated into the front page of the website.
For further details on investing in our main sites and businesses please email contact@root7.com or call 0845 500 4455.
Root7 rollout WordPress blog integration across all websites
March 20th, 2009
Root7 - a leading provider of innovative solutions using IT, web technologies and online marketing – have now completed a complete rollout of WordPress 2.7 blogs across all their own websites. As part of a longer term SEO strategy to increase content development the WordPress platform was chosen to allow employees to contribute directly through the content management system – thereby guaranteeing that site development is integrated into the core of the company.
The WordPress rollout was further developed with key plugin integration all based around SEO considerations.
For further information please look at www.root7.com or look over the blogs that have been rolled out -
www.thewaterdeliverycompany.com/blog
www.thewatercoolercompany.com/blog
Root7 launch development version of PlasmaCar.org.uk
March 17th, 2009
Root7 today launched the development version of the site for our new product – PlasmaCar. The site is designed a flat HTML development site launched in advance of a full product launch in May 2009 – features include WordPress Blog site and full integration of Google’s new shopping card facility through Checkout.
Please visit the site at www.plasmacar.org.uk .