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	<title>Root7 Blog &#187; The Water Cooler Company</title>
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		<title>The Water Cooler Company top of Google</title>
		<link>http://www.root7.com/root7-blog/2009/12/10/the-water-cooler-company-top-of-googlee/</link>
		<comments>http://www.root7.com/root7-blog/2009/12/10/the-water-cooler-company-top-of-googlee/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 20:34:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[The Water Cooler Company]]></category>
		<category><![CDATA[Water Coolers]]></category>

		<guid isPermaLink="false">http://www.root7.com/root7-blog/?p=124</guid>
		<description><![CDATA[We are proud to announce that The Water Cooler Company is top of Google for the key phrase &#8220;water cooler&#8221; &#8211; when searched within the UK. For a high definition version &#8211; The Water Cooler Company is Number One]]></description>
			<content:encoded><![CDATA[<p>We are proud to announce that The Water Cooler Company is top of Google for the key phrase &#8220;water cooler&#8221; &#8211; when searched within the UK.</p>
<p><a href="http://www.root7.com/root7-blog/wp-content/uploads/2009/12/water-cooler-company-google-number-one1.jpg" rel="shadowbox[post-124];player=img;"><img class="aligncenter size-medium wp-image-127" title="water-cooler-company-google-number-one" src="http://www.root7.com/root7-blog/wp-content/uploads/2009/12/water-cooler-company-google-number-one1-300x163.jpg" alt="water-cooler-company-google-number-one" width="300" height="163" /></a></p>
<p>For a high definition version &#8211; <a href="http://www.root7.com/root7-blog/wp-content/uploads/2009/12/water-cooler-company-google-number-one.pdf">The Water Cooler Company is Number One</a></p>
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		<title>Water Cooler Google Search</title>
		<link>http://www.root7.com/root7-blog/2009/06/03/water-cooler-google-search/</link>
		<comments>http://www.root7.com/root7-blog/2009/06/03/water-cooler-google-search/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:30:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Water Coolers]]></category>
		<category><![CDATA[Robert Laughton]]></category>
		<category><![CDATA[The Water Cooler Company]]></category>
		<category><![CDATA[The Water Delivery Company]]></category>

		<guid isPermaLink="false">http://www.root7.com/root7-blog/?p=90</guid>
		<description><![CDATA[Root7 is proud to announce that we have achieved four positions on the higher level front page for the Google.co.uk search &#8220;water cooler&#8221;. After seven years we are increasingly seeing a strong return on investment for our online strategy. Both core companies &#8211; The Water Delivery Company and The Water Cooler Company &#8211; are now [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.root7.com/root7-blog/wp-content/uploads/2009/06/water-cooler-search-google.jpg" rel="shadowbox[post-90];player=img;"><img class="alignright size-medium wp-image-91" title="water-cooler-search-google" src="http://www.root7.com/root7-blog/wp-content/uploads/2009/06/water-cooler-search-google-300x176.jpg" alt="water-cooler-search-google" width="300" height="176" /></a>Root7 is proud to announce that we have achieved four positions on the higher level front page for the Google.co.uk search &#8220;water cooler&#8221;. After seven years we are increasingly seeing a strong return on investment for our online strategy.</p>
<p>Both core companies &#8211; <a href="http://www.thewaterdeliverycompany.com" target="_blank">The Water Delivery Company</a> and <a href="http://www.thewatercoolercompany.com" target="_blank">The Water Cooler Compan</a>y &#8211; are now returning strong results in both the natural and organic search areas of google.  &#8221;Click through returns in new Google product areas such as Google Base and Google Local Business are increasingly delivering us strong value in terms of clicks and sales&#8221;, commented owner Robert Laughton, &#8220;Our next target is sitelinks in specific product categories within the general water cooler industry online search. We have achieved our greatest returns in google search categories where we have sitelinks &#8211; for example forthe search term aerogarden with<a href="http://www.aerogarden.org.uk" target="_blank"> www.aerogarden.org.uk</a> and the term wish lantern for <a href="http://www.wishlantern.co.uk" target="_blank">www.wishlantern.co.uk</a>.&#8221;</p>
<p>For more information on our water cooler offering and the growing number of product specific websites we are launching in the water cooler category please email us at contact@root7.com</p>
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		<title>The Water Cooler Company Website Launched</title>
		<link>http://www.root7.com/root7-blog/2004/04/09/the-water-cooler-company-website-launched/</link>
		<comments>http://www.root7.com/root7-blog/2004/04/09/the-water-cooler-company-website-launched/#comments</comments>
		<pubDate>Fri, 09 Apr 2004 17:25:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Site Launch]]></category>
		<category><![CDATA[The Water Cooler Company]]></category>

		<guid isPermaLink="false">http://www.root7.com/root7-blog/?p=76</guid>
		<description><![CDATA[Root7 is proud to announce the launch of The Water Cooler Company website ahead of the start of the company in July 2004. The website features a content management system for users and has been developed to with key SEO targets for the company &#8211; www.thewatercoolercompany.com. Alongside the core site development Root7 has also set [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.root7.com/root7-blog/wp-content/uploads/2009/05/the-water-cooler-company-logo.jpg" rel="shadowbox[post-76];player=img;"><img class="alignright size-medium wp-image-77" title="the-water-cooler-company-logo" src="http://www.root7.com/root7-blog/wp-content/uploads/2009/05/the-water-cooler-company-logo-300x69.jpg" alt="the-water-cooler-company-logo" width="300" height="69" /></a>Root7 is proud to announce the launch of The Water Cooler Company website ahead of the start of the company in July 2004. The website features a content management system for users and has been developed to with key SEO targets for the company &#8211; <a href="http://www.thewatercoolercompany.com" target="_blank">www.thewatercoolercompany.com</a>.</p>
<p>Alongside the core site development Root7 has also set up a full Google Adwords campaign for the company and has an ongoing SEO development contract for the next four years.</p>
<p>As well as the website Root7 were also featured in the development of the general brand and logo for the company. For more detailed informaton on the strategy behind the launch please look at our <a href="http://www.root7.com/the-water-cooler-company.html" target="_blank">Root7 information page</a> on The Water Cooler Company launch.</p>
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