To keep your mug clean, make sure to hand wash only and not use a dishwasher. Use warm soapy water and avoid rough scrubbing

Don't heat your mug in the microwave

To achieve the bright soft touch finish a lower firing temperature has to be used during the manufacture process. Although beautiful this can make the paint more susceptible to staining. Drips on the outside of the mug should be cleaned off quickly to avoid discoloration. Use warm water and a cloth to wipe any spill marks. Avoid leaving to soak in the sink